Have you ever asked yourself how a single person keeps on
updating his blog with fresh content regularly without running out of ideas?
There are some bloggers that will leave you to wonder how they manage to write
content regularly. No one can dispute their prolific writing skills.
For instance, Seth Godin updates his blog regularly with
fresh content. When I was first introduced to blogging, I thought I won't be
able to write. But with time, I now know that blogging isn't difficult. For the
past three years, I have learned a lot about blogging. I have written articles
for various blogs and websites. However, I'm yet to learn more about writing so
that I become a better prolific writer.
Becoming a blogger is all about learning how to blog.
Blogging isn't difficult as some people may tend to think. Below are four most
important blogs that will teach you how to blog and how you can become a better
blogger.
1.) Blogtyrant.com
2.) Copyblogger.com
3.) Problogger.net/blog
4.) Bloggingtips.com
If you're starting a freelancing writing business, then
Freelancefolder.com blog will greatly help you with advice on how to go about
your freelancing writing business.
Any person who is computer literate can now create a blog.
You don't have to worry about the technical aspects since there are blogging
software such as WordPress and Empower Network that have simplified blogging.
Importance of Blogging
1.) Blogging is Interesting: There is something that you
really love doing (your passion). Go ahead and create a blog and start blogging
about your passion. Blogging will make you to learn more about your passion.
You'll be surprised by the attention you'll be receiving from people.
2.) Proper Usage of Free Time: Blogging isn't a waste of
time. If it was a waste of time we could not be having so many blogs currently.
Instead of you being idle during most of your free time, you should create a
blog and start blogging. This will make you not to question yourself on what
you should do to keep yourself busy whenever you have free time.
3.) Inspiring Others: Blogging has made it possible for
people to encourage one another despite the fact that they have never met each
other. People share problems and support one another. For instance, here is a
quote I came across that made me realize how blogging has made it possible for
a person to get support from people, "I was having problems with
depression and anxiety disorder, and it felt like not blogging about it was
creating a false history. When I did finally share the problems I was having, I
was shocked -not only by the support that was given to me, but also by the
incredible amount of people who admitted had they struggled with the same
thing."- Jenny Lawson
In fact, I encourage more youths to start blogging in order
to inspire other youths who are facing various challenges such as starting a
business, running a business, advancing career, unemployment, how to overcome
substance abuse etc.
4.) Making Money Online: Start blogging to earn some money
online if you haven't found your dream job. There are many opportunities online
that you can use your blog to make money. You can start blogging for money by
being hired as a blogger. You can use your blog to do affiliate marketing or
you can use your blog to sell products to people online.
The opportunities to make money online from a blog are just
many. It is upon you to make a decision on how you're going to make money
online blogging.
5.) Gaining Exposure and Attracting Prospective Employers:
Blogging exposes you as an expert in your field. You'll be recognized as an
expert when you share informative information on your blog and also on other
blogs that allow guest blogging. Some people will seek your advice while there
are those who will refer people to read your articles.
Blogging will also expose your talent, creativity, passion
and your dedication. "Blogging is a great way to show your talents and
interests to prospective employers, while adding an edge to your resume. If you
blog consistently it shows your dedication, passions and creativity-all of
which are key attributes employers look for in job candidates."- Lauren
Conrad
6.) Blogging Improves Your Writing Skills: When you keep on
blogging, with time you become a better writer. You'll learn how to express yourself
better. Blogging improves your writing skills and also your skills to
communicate with people.
7.) Marketing and Building Relationships with Customers:
Blogging is important in marketing. A blog is a marketing tool and marketers
should use blogs to inform people about the products they're selling. Marketers
should blog informative information about the products they're marketing so
that people know how such products are going to be useful to them in solving
various problems. Blogging builds better relationships between customers and
businesses.
Major Challenge in Blogging
The major challenge that many blog owners (bloggers) are
facing is inadequate targeted traffic. Without targeted traffic, a blog will
never flourish. When you realize that your blog isn't attracting enough
targeted traffic, you shouldn't give up.
It is normal for anyone to feel discouraged due to
disappointments but giving up isn't a solution. Giving up is creating another
problem of having not found a solution that works effectively. The best you can
do instead of giving up is to find out how you'll drive targeted traffic to
your blog.
So, why is your blog not receiving targeted traffic? Some of
the reasons are as follows:
1.) Your blog is yet to be known since it is still new. It requires
exposure.
2.) There is no enough content on your blog to attract
people and for the search engines to rank your blog.
3.) The content you have published on your blog isn't of
high-quality. Publishing mediocre content on your blog could be the reason why
it lacks targeted traffic.
4.) The niche of your blog could be the reason for
insufficient targeted traffic. If your blog is targeting a niche that is too
competitive or the one that people are not interested in, then your blog will
not attract any significant amount of targeted traffic.
5.) You haven't started selling a product that solves a
particular problem or you could be selling a product that isn't useful.
6.) You haven't optimized your blog in the search engines.
You have not used the search engine optimization techniques to optimize your
blog.
7.) You haven't done list building and this has led you not
to keep in touch with people who visit your blog. They visit your blog never to
visit it again since they forget it.
8.) You have not captured people's attention. Your blog
doesn't have content that is interesting for people to read. You haven't used
headlines that will capture the attention of people. You haven't also posted
videos or pictures that capture people's attention. You're not giving giveaways.
People love getting things for free!
9.) Your blog contains many spelling and grammar mistakes.
People will not want to go on reading a blog that has posts containing many
spelling and grammar mistakes.
10.) Another reason for lack of targeted traffic is ignoring
the readers and writing for the search engines.\
Focusing mainly to optimize
your blog in the search engines instead of focusing on your readers will
eventually make your readers to stop visiting your blog.
Ten Ways of Increasing Traffic
Driving targeted traffic to your blog is a process that
should be continuous. Here are ten ways that you can use to drive targeted
traffic to your blog.
1.) Update Your Blog Regularly: You should start updating
your blog regularly with fresh content that is unique and informative if you
haven't been doing that.
2.) Quality Content and Not Quantity Content: Although you
should update your blog with fresh content, it doesn't mean that you should
update it with any content for the sake of updating it regularly. High-quality
content is important in retaining your existing targeted traffic. Posting
high-quality content will make people to visit your blog since they know that
they're going to benefit a lot.
3.) Gain Exposure for Your Blog: Use internet marketing techniques
that will ensure your blog gains exposure. Some of the internet marketing
techniques that you can use include social networking sites, search engine
optimization ways, viral marketing, pay per click Ads, Google AdWords etc.
4.) Keep in Touch with Your Audience: You have to do list
building. Let the people who are visiting your blog to give you their email
addresses willingly. You'll later on contact them so that you remind them to
visit your blog.
5.) Attract People's Attention: Capture people's attention
so that they can keep on visiting your blog. Use headlines that will capture
people's attention to read your blog posts. You should also post videos,
infographics and include pictures on your blog posts so that they attract
people's attention.
6.) Avoid Spelling and Grammar Mistakes: Proofread your
articles. Let someone else read your articles before you publish them on your
blog. This is to ensure that your articles don't contain spelling and grammar
mistakes.
7.) Engage Your Audience: You need to engage your audience.
Ask them questions and let them comment on your blog posts. Reply their
comments. This way, your audience will know that you appreciate them and value
their opinions. Your audience will trust you and they'll keep on visiting your
blog and also refer people to visit your blog.
8.) Allow Guest Blogging: You should invite experts to
publish content on your blog. When you allow experts in your field of
specialization to do guest blogging, your blog will gain good reputation.
People will trust it and this makes your blog to be authoritative.
9.) Quality Products: Selling high-quality products will
make people to visit your blog. A word of mouth will spread much faster about
your blog if you're selling high-quality product that is solving a particular
problem that other products haven't been able to resolve.
10.) Buy Traffic: Buying traffic will at least make people
to know your blog. There are many websites that specialize in selling traffic.
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